• Latest
  • All
Davos too promotes LGBT+ storytelling

Davos too promotes LGBT+ storytelling

June 7, 2022
Benedict XVI: Support the natural family before demographic winter comes to the West

Benedict XVI: Support the natural family before demographic winter comes to the West

February 6, 2023
Associated Press bans the term “Crisis Pregnancy Center” for journalists

Associated Press bans the term “Crisis Pregnancy Center” for journalists

February 5, 2023
Christian Lawyers denounces pro-abortion nurse posing as gynecologist

Christian Lawyers denounces pro-abortion nurse posing as gynecologist

February 5, 2023
South Dakota House passes bill banning “gender reassignment surgeries” for minors

South Dakota House passes bill banning “gender reassignment surgeries” for minors

February 4, 2023
Sixth booster shot in Canada: Jordan Peterson refuses

Sixth booster shot in Canada: Jordan Peterson refuses

February 4, 2023
George Orwell’s “double think” alive and well in Massachusetts

George Orwell’s “double think” alive and well in Massachusetts

February 4, 2023
Russian pro-family news in January 2023

Russian pro-family news in January 2023

February 3, 2023
The world needs manly men: I vindicate virility!

The world needs manly men: I vindicate virility!

February 3, 2023

Abortion in Colombia: No need for parental consent for children under 14

February 2, 2023
World Youth Day and the SDGs

World Youth Day and the SDGs

February 2, 2023
  • About iFamNews
  • Contact

Navigation Button Subscribe

  • Subscribe
February 6, 2023
  • Login
  • Register
No Result
View All Result
  • English
    • Italiano
    • Español
    • Français
    • Deutsch
    • Polski
    • српски
    • Русский

Navigation Button Donate

  • Donate
International Family News Network (IFN)
  • Home
  • Opinion
  • Life
  • Family
  • Culture
  • Politics
  • Entertainment
  • Science
  • Shows
  • Petitions
  • Subscribe
  • Donate
International Family News Network (IFN)
  • Home
  • Opinion
  • Life
  • Family
  • Culture
  • Politics
  • Entertainment
  • Science
  • Shows
  • Petitions
  • Subscribe
  • Donate
No Result
View All Result
International Family News Network (IFN)
No Result
View All Result

Davos too promotes LGBT+ storytelling

WEF annual meeting highlighted the centrality of the homosexual and transgender "target" for advertising and the media.

iFamNews Italia by iFamNews Italia
June 7, 2022
in Culture, Foreground
623
Reading Time: 3 mins read
0
Davos too promotes LGBT+ storytelling
Share on FacebookShare on WhatsAppShare on TelegramShare on TwitterShare on WeChat

After a two-year hiatus due to the COVID-19 pandemic, the annual meeting of the World Economic Forum (WEF) returned to its presence in Davos, Switzerland, May 22-26.

The WEF, which describes itself as “[…] the international organization for public-private cooperation,” states that its mission is to engage “[…] key political, economic, cultural and other leaders in society to shape global, regional and sector agendas.”

One such agenda is, without a shadow of a doubt, the LGBT+ agenda, as evidenced by one of the articles on the Forum’s website, titled Why LGBTQ representation should be a priority for business and media. According to the article, in short, the world of communication and advertising should incentivize and diversify the presence of LGBT+ persons, for example, in TV programs and commercials, for two orders of reasons.

The first reason would be to increase inclusion and combat discrimination that homosexual or transgender people might face. In contrast, the second, less noble and more prosaic reason, would be to sell more.

After noting some critical issues they find troubling in attitudes toward LGBT+ people, the authors of the article report accurate statistical data. “A 2021 Gallup poll,” they write, “found that 7.1 percent of [people in] the US identify as lesbian, gay, bisexual or transgender, which is double the percentage from 2012, when Gallup began tracking the community. Perhaps more importantly, one in five Gen Z members (21 percent) now identify as lesbian, gay, bisexual or transgender, and this percentage has nearly doubled in just five years.”

According to the US-based analytical firm, known for its worldwide opinion polls, in the USA one in five of those born between 1997-2012 would belong to the LGBT+ community, and that figure would be steadily increasing. If, as is often the case, what happens in those latitudes also reverberates on other countries, the numbers become high.

It is not surprising, then, that Davos, where business acumen is certainly not lacking, emphasizes how a target that is already so large and in any case developing cannot be overlooked. Especially if, as the two authors continue, “most Americans not only feel comfortable seeing LGBT+ people in the media and in advertisements, but actually look more favorably on brands that include LGBT+, according to [activist organization] GLAAD and the LGBT+ Inclusion in Advertising & Media report by GLAAD and P&G.”

The article also cites other studies focusing on marketing and advertising, all of which have the same implications: LGBT+ people need to be represented in an even more diverse, comprehensive, exhaustive way on TV screens, in prime-time TV series, in films and in music videos, so as to foster cultural acceptance in the community and make themselves palatable to the general public.

And this is despite the fact that the small screen doesn’t really seem to neglect it, if based on Where We Are on TV report by GLAAD “[…] the first edition of the report, published 26 years ago, had 12 regular LGBT+ characters in total, while the most recent one had 637 regular and recurring LGBT+ characters, 53 times more.”

It is evident how the aims of the WEF are nominally those of social and cultural acceptance of homosexual and transgender people, to be protected as a minority, where, however, they are identified as an important marketing target, the recipient of specific communication aimed at promoting the sale of products, including cultural products, goods and services. Targeted, in short, or rather ghettoized.

Tags: DavosLGBT ideologyLGBT propagandaLGBT+World Economic Forum
iFamNews Italia

iFamNews Italia

Articles published by the Italian iFamNews editorial team.

Discussion about this post

Popular News

  • Trans travesty at the European Figure Skating Championships

    Trans travesty at the European Figure Skating Championships

    6 shares 2.3k VIEWS
    Share 6 Tweet 0
  • Beware, citizens of the EU: You might be eating insects!

    31 shares 1.8k VIEWS
    Share 31 Tweet 0
  • Demonic statues erected in New York City

    1 shares 1.4k VIEWS
    Share 1 Tweet 0
  • Thought police in the UK: British man fined for silently praying for his deceased son

    8 shares 1.3k VIEWS
    Share 8 Tweet 0
  • Ten goals of the globalist agenda

    32 shares 1.1k VIEWS
    Share 0 Tweet 32

Twitter iFamNewsEN

Tweets by @iFamNewsEN
IFN – International Family News Network

© 2022 IFN – International Family News - All Rights Reserved.

Quick Links

  • About iFamNews
  • Contact Us
  • Privacy Policy

Follow Us

No Result
View All Result
  • Home
  • Opinion
  • Life
  • Family
  • Culture
  • Politics
  • Entertainment
  • Science
  • Shows
  • Petitions
  • Subscribe
  • Donate

  • en English
  • it Italiano
  • es Español
  • fr Français
  • de Deutsch
  • pl Polski
  • sr српски
  • ru Русский
  • Login
  • Sign Up

© 2022 IFN – International Family News - All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Subscribe