Pixar’s latest film “Elemental” had a disappointing opening weekend, earning only $29.5 million, the lowest ever for the renowned animation studio. Despite the creative direction from Pixar and the support of its parent company Disney, the movie fell short of expectations. It garnered negative reviews from outlets like Variety, The New York Times, and The Hollywood Reporter, with critics citing its failure to captivate moviegoers. Adding to its controversial nature, “Elemental” featured Pixar’s first non-binary character, Lake, voiced by Kai Ava Hauser.
Hauser took to Twitter to share the news of playing Lake, which quickly went viral with over 51,000 likes. However, the presence of the non-binary character did not translate into box office success. This performance comes amidst a string of controversies for Disney, including a significant loss in Disney+ subscribers and backlash over shows like “Proud Family: Louder and Prouder,” which incorporated elements of Critical Race Theory.
Pixar has also faced setbacks this year, with job cuts and another underperforming film, “Lightyear.” The studio eliminated 75 positions, marking the first major job cuts in decades. “Lightyear,” like some other movies, faced challenges in overseas markets due to its depiction of same-sex relationships and received mixed reviews in America. Pixar’s chief creative officer, Pete Docter, acknowledged that they may have asked too much of the audience.
In conclusion, Pixar’s latest film “Elemental” had a disappointing opening weekend, earning the lowest box office numbers in the studio’s history. Despite the creative prowess of Pixar and the support of Disney, the movie failed to capture audiences’ attention. Its inclusion of a non-binary character, which garnered attention online, did not translate into box office success. This performance adds to a series of controversies surrounding Disney this year, including a loss in Disney+ subscribers and backlash over shows like “Proud Family: Louder and Prouder.” It highlights the challenges faced by out of touch studios in creating content that resonates with global audiences while balancing social and cultural sensitivities.