In large part thanks to the protest of the Target Corporation by NOM supporters, the giant retailer is backing away from its previous ubiquitous endorsement of the LGBT movement during the month of June, so-called “Pride Month.”
According to Bloomberg News, Target will eliminate display of LGBT and transgender themed merchandise and displays from at least 1,000 of its stores due to a massive consumer backlash in 2023 which cost the company billions. The merchandise will be displayed only in “select stores” based on a review of store-level data from last year and will be sold online.
This is a massive win for NOM that shows the impact we can have when we all work together to stand for decency and American values.
We’re gearing up to challenge homosexual and transgender radicals during “Pride Month” this June and we urgently need your help. Please generously donate today so that we have the funds to continue our preparations.
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Last year, Target went “all in” in their support of the radical LGBT and transgender agenda, going so far as to market “tuck friendly” swimsuits for men desiring to wear swimwear designed for women because the men have declared a female “gender identity.” LGBT-themed clothing for infants and children were also displayed throughout their stores.
When NOM issued a call to protest Target, consumers across the country mobilized and boycotted the chain. Many angry parents confronted Target employees and managers about the offensive displays, forcing numerous Target stores to move LGBT merchandise to less-visible areas and in some cases to entirely remove the LGBT merchandise.
The consumer backlash ended up costing Target some $26 billion in lost market value in 2023. They apparently are loath to repeat that mistake this year and thus are dramatically scaling back their endorsement of the LGBT agenda.
NOM is determined to continue to hold Target, and other corporate homosexual sycophants who promote the LGBT agenda to account. We’re planning a large mobilization during “Pride Month,” including through The NOT Campaign.
Our ability to maximize this effort depends entirely on the funds we’re able to raise in the next few weeks. We urgently need your immediate financial help.
Your donation of $35, $50, $100, $250, $500 or $1,000 or more will make a big difference at a critical time.
Target may be thinking that they can avoid another massive consumer backlash by backtracking, cutting back on their public embrace of the radical LGBT agenda. But NOM is determined to show them that such a strategy is not going to cut it. Target, like other corporate behemoths such as Disney and Anheuser Busch, needs to walk away from its woke embrace of the transgender/homosexual agenda and return its focus squarely to serving the needs of families and children.
Target’s customers are not interested in rainbow outfits for newborns, “tuck friendly” female swimsuits for men, or woke corporate politics designed to please the radical left. There are interested both in value – good quality products for a fair price – and in values that support parents, children and families.
Your support of NOM and The NOT Campaign can make a big difference. Please give generously. All donations are tax deductible.
Brian S. Brown
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