Victoria’s Secret, the iconic lingerie brand, returns to the runway. However, this time it features overweight models and transgender persons. Wokism has crept into the fashion industry as well.
Four years ago, Victoria’s Secret canceled its world-famous runway show, stating that they needed to evolve and grow. Now the lingerie brand returns with a fresh perspective, presenting models who stand for “diversity,” as nau.at reports.
Supermodels like Gisele Bundchen and Adriana Lima will no longer be the only ones floating down the catwalk in their underwear. Victoria’s Secret now also relies on plus-size model Paloma Elsesser (30) and transgender models Valentina Sampaio (26) and Emira D’Spain (26) as its voluptuous “angels.”
Sofia Jirau (26), the first model with Down syndrome, is also fitted with wings.
It seems that the brand is trying to break away from its previous image, in which only very thin models were shown. It now relies on a mix of good approaches–like including disabled people–but also ideological choices, like trans people.
Victoria’s Secret’s decision to feature diverse models is widely welcomed by customers and advocates of the “body positivity” movement. The company’s previous campaigns and runway shows were criticized for their narrow beauty standards.
As with all industries, it remains to be seen whether this decision will set the trend. “Go woke and go broke” has been the guiding principle so far.