{"id":6397,"date":"2020-02-03T00:00:21","date_gmt":"2020-02-03T05:00:21","guid":{"rendered":"https:\/\/ifamnews.com\/?p=6397"},"modified":"2020-02-03T00:38:43","modified_gmt":"2020-02-03T05:38:43","slug":"laroma-lgbt-del-caffe-belga","status":"publish","type":"post","link":"https:\/\/ifamnews.com\/it\/laroma-lgbt-del-caffe-belga","title":{"rendered":"L\u2019aroma LGBT del caff\u00e8 belga"},"content":{"rendered":"\n

La Douwe Egberts \u00e8 una grande compagnia belga, leader<\/em> mondiale del caff\u00e8. Sul suo sito web<\/em><\/a>, dal taglio moderno, gradevole, \u201ceuropeo\u201d, campeggia la frase \u00abCoffee is at the heart of life\u2026\u00bb: il caff\u00e8 sta al cuore della vita, \u00e8 uno stile di vita, insomma.<\/p>\n\n\n\n

La Douwe Egberts si affida a un\u2019agenzia pubblicitaria di alto livello, la BBDO Belgium (la casa madre \u00e8 a New York), che realizza uno spot<\/em> molto curato e di grande impatto. Titolo Something to share<\/a><\/em>, \u201cQualcosa da condividere\u201d. Ci sono due ragazze, adolescenti. A casa di una delle due, si baciano appassionatamente sul divano e in quella rientra pap\u00e0. Fugace momento di imbarazzo iniziale delle due ragazzine che ne temono la reazione, ma il babbo che fa? Offre loro un buon caff\u00e8 e un bel sorriso. E vissero felici e contenti.<\/p>\n\n\n\n

Supportato come ovvio da qualche social media manager<\/em> in gamba, lo spot<\/em> rimbalza gi\u00e0 virale come una trottola impazzita, condiviso da gente comune e da influencer,<\/em> raggiungendo milioni di visualizzazioni<\/a> e migliaia di retweet. <\/em><\/p>\n\n\n\n

Gli esperti di marketing e pubblicit\u00e0 impazziscono<\/a> e la visibilit\u00e0 del suo messaggio aumenta a dismisura.<\/p>\n\n\n\n

Perch\u00e9 \u00e8 di questo che stiamo parlando, di vendere.\nStiamo promuovendo come affascinante e piacevolmente trasgressivo, tanto poi ci\nvogliamo tutti bene, uno stile di vita che avr\u00e0 un impatto fortissimo sui\nnostri figli, rendendoli pi\u00f9 sperduti e pi\u00f9 soli, piccole monadi un po\u2019\nstanche. <\/p>\n\n\n\n

Ma niente paura, ci sar\u00e0 sempre qualcuno che vender\u00e0\nloro una tazza di buon caff\u00e8.<\/p>\n","protected":false},"excerpt":{"rendered":"

Due ragazzine si baciano davanti a pap\u00e0. Nessun problema, basta con una tazzina<\/p>\n","protected":false},"author":14,"featured_media":6392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"Due ragazzine si baciano davanti a pap\u00e0. Nessun problema, basta una tazzina","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":""},"jnews_primary_category":{"id":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[781],"tags":[945],"class_list":["post-6397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-famiglia","tag-media"],"yoast_head":"\nL\u2019aroma LGBT del caff\u00e8 belga - IFN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifamnews.com\/it\/laroma-lgbt-del-caffe-belga\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019aroma LGBT del caff\u00e8 belga\" \/>\n<meta property=\"og:description\" content=\"Due ragazzine si baciano davanti a pap\u00e0. 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