{"id":63533,"date":"2021-03-31T00:00:00","date_gmt":"2021-03-31T04:00:00","guid":{"rendered":"https:\/\/ifamnews.com\/?p=63533"},"modified":"2021-04-06T05:23:05","modified_gmt":"2021-04-06T09:23:05","slug":"lavata-di-capo-trans","status":"publish","type":"post","link":"https:\/\/ifamnews.com\/it\/lavata-di-capo-trans","title":{"rendered":"Lavata di capo trans"},"content":{"rendered":"

Last updated on aprile 6th, 2021 at 05:23 am<\/p>\n

Oggi, 31 marzo 2021, ricorre la dodicesima Giornata internazionale per la visibilit\u00e0 transgender<\/em>, nata nel 2009 come International Trangender Day of Visibility (TDoV) per iniziativa dell\u2019attivista Rachel Crandall<\/a>, che non capiva come mai esistesse una giornata dedicata alle presunte vittime transessuali di odio o di violenza, ma non una all\u2019insegna dell\u2019orgoglio per tale condizione.<\/p>\n\n\n\n

Evidentemente in dodici anni sono stati fatti passi da gigante se invece ci\u00f2 che traspare dalla comunicazione, dai social media<\/em> e dal mondo della pubblicit\u00e0 sembra proporre una situazione di segno opposto.<\/p>\n\n\n\n

Ultima in ordine di apparizione, la multinazionale statunitense Procter&Gamble, che si occupa di beni di largo consumo con sede a Cincinnati, in Ohio, sar\u00e0 sponsor<\/em> della campagna di advertising<\/em> del TDoV attraverso lo spot <\/em>di uno shampoo<\/em> prodotto dalla Pantene<\/a>. E un dollaro sar\u00e0 donato all\u2019organizzazione LGBT+ <\/em>Family Equality <\/a>(fino a raggiungere la somma complessiva di 100mila dollari statunitensi) per ogni foto di famiglia condivisa utilizzando l\u2019hashtag<\/em> #BeautifuLGBTQ sui social media<\/em>.<\/p>\n\n\n\n

Lo spot<\/em> mette in scena Sawyer, maschietto trans<\/em>, e le sue due \u201cmadri\u201d lesbiche. Dopo un \u201cpercorso\u201d di transizione sessuale evidentemente molto precoce, Sawyer raggiunge la serenit\u00e0 grazie ai lunghi capelli chiari e a uno shampoo<\/em> adatto alle sue chiome. Pi\u00f9 stereotipato, trito e noioso di cos\u00ec si muore, ma, si sa, Twitter fa miracoli<\/a> e il mainstream<\/em> logora chi non lo pratica.<\/p>\n\n\n\n

Ora, l\u2019immaginario\/a Sawyer \u00e8 persona libera, ma dal caff\u00e8 italiano<\/a> a quello belga<\/a> a quello d\u2019Oltreoceano<\/a>, dai tamponi mestruali<\/a> per \u00abchiunque avverta il bisogno di usarli\u00bb sino appunto allo shampoo<\/em>, non pare che la visibilit\u00e0 trans<\/em> stia oggi particolarmente soffrendo, trascurata e vilipesa. Anzi.<\/p>\n\n\n\n

Lo dicono le statistiche e le ricerche<\/a>, lo dice un autore come Alberto Contri<\/a>, gi\u00e0 presidente di Pubblicit\u00e0 Progresso, che si occupa, nello specifico, di comunicazione e di pubblicit\u00e0, e che mette in guardia dal fenomeno del rainbow-washing<\/em>, \u201ccandeggiatura arcobaleno\u201d di qualsiasi cosa, allo scopo esclusivo di vendere, vendere, vendere. <\/p>\n\n\n\n

Peccato per\u00f2 che cos\u00ec stiano comprando i nostri figli e le nostre figlie, mentre la nostra generazione pensa di correre a incardinare il \u00abtesto unico Zan\u00bb<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Oggi \u00e8 l\u2019International Transgender Day of Visibility. S\u00ec, non se n\u2019\u00e8 accorto nessuno, tranne chi fa di tutto per comperarsi i nostri figli<\/p>\n","protected":false},"author":14,"featured_media":63570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"Oggi \u00e8 l\u2019International Transgender Day of Visibility. 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