{"id":196125,"date":"2023-05-31T14:58:59","date_gmt":"2023-05-31T18:58:59","guid":{"rendered":"https:\/\/ifamnews.com\/?p=196125"},"modified":"2023-05-31T14:59:01","modified_gmt":"2023-05-31T18:59:01","slug":"kohl-s-est-le-prochain-faire-l-objet-d-un-boycott-massif","status":"publish","type":"post","link":"https:\/\/ifamnews.com\/fr\/kohl-s-est-le-prochain-faire-l-objet-d-un-boycott-massif","title":{"rendered":"Kohl’s est le prochain \u00e0 faire l’objet d’un boycott massif"},"content":{"rendered":"\n

Kohl’s, une importante soci\u00e9t\u00e9 de vente au d\u00e9tail, subit les foudres de clients m\u00e9contents des v\u00eatements sur le th\u00e8me de la fiert\u00e9 LGBTQ disponibles dans le magasin pour les enfants et les b\u00e9b\u00e9s. Les articles en question comprennent des grenouill\u00e8res pour nourrissons \u00e2g\u00e9s de 3 \u00e0 9 mois, sur lesquelles figurent des arcs-en-ciel et les slogans \u00ab\u00a0Love is love\u00a0\u00bb (l’amour est l’amour) et \u00ab\u00a0Happy Pride\u00a0\u00bb (la fiert\u00e9 heureuse). En outre, un assortiment de cinq grenouill\u00e8res sur le th\u00e8me de la fiert\u00e9 des b\u00e9b\u00e9s, chacune avec des slogans et des motifs LGBTQ distincts, est \u00e9galement en vente. D’autres v\u00eatements pour enfants sur le th\u00e8me de la fiert\u00e9 comprennent des chemises portant les inscriptions \u00ab\u00a0Ask Me My Pronouns\u00a0\u00bb (demandez-moi mes pronoms) et \u00ab\u00a0Be Proud\u00a0\u00bb (soyez fiers).<\/p>\n\n\n\n

La nouvelle de la marchandise \u00ab\u00a0Kohl’s pride\u00a0\u00bb s’est r\u00e9pandue sur les m\u00e9dias sociaux au cours du week-end, entra\u00eenant des appels au boycott de l’enseigne. Cette r\u00e9action a \u00e9t\u00e9 compar\u00e9e \u00e0 celle de Bud Light et de Target, qui ont r\u00e9cemment soutenu des produits et des campagnes sur le th\u00e8me des LGBTQ.<\/p>\n\n\n\n

Au d\u00e9but du mois, Target a vu sa valeur boursi\u00e8re chuter consid\u00e9rablement apr\u00e8s avoir lanc\u00e9 des v\u00eatements pour enfants sur le th\u00e8me de la fiert\u00e9, perdant 9 milliards de dollars en l’espace d’une semaine en raison d’un boycott de la part des consommateurs. Malgr\u00e9 les tentatives de rem\u00e9dier \u00e0 la situation en d\u00e9pla\u00e7ant les \u00e9talages de fiert\u00e9 dans les magasins, l’action de l’entreprise continue de chuter.<\/p>\n\n\n\n

Anheuser-Busch, la soci\u00e9t\u00e9 m\u00e8re de Bud Light, se remet encore du boycott provoqu\u00e9 par sa campagne de marketing c\u00e9l\u00e9brant Dylan Mulvaney, une influenceuse transidentifi\u00e9e sur les m\u00e9dias sociaux, et ses \u00ab\u00a0365 jours de f\u00e9minit\u00e9\u00a0\u00bb. Cette d\u00e9cision a entra\u00een\u00e9 un boycott important des produits de la soci\u00e9t\u00e9 de bi\u00e8re.<\/p>\n\n\n\n

On ne sait pas encore si Kohl’s subira les m\u00eames cons\u00e9quences financi\u00e8res que Target et Bud Light en raison de leurs v\u00eatements sur le th\u00e8me de la fiert\u00e9. Le g\u00e9ant de la distribution n’a pas encore r\u00e9pondu aux appels au boycott.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kohl’s, une importante soci\u00e9t\u00e9 de vente au d\u00e9tail, fait l’objet de r\u00e9actions n\u00e9gatives de la part de clients contrari\u00e9s par les v\u00eatements sur le th\u00e8me de la fiert\u00e9 LGBTQ disponibles dans le magasin pour les enfants et les b\u00e9b\u00e9s.<\/p>\n","protected":false},"author":593,"featured_media":196116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"Les produits LGBT sont en train de devenir le fl\u00e9au des 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