{"id":190023,"date":"2023-04-12T09:00:00","date_gmt":"2023-04-12T13:00:00","guid":{"rendered":"https:\/\/ifamnews.com\/?p=190023"},"modified":"2023-04-12T03:59:05","modified_gmt":"2023-04-12T07:59:05","slug":"disney-en-grande-difficult-galement-gr-ce-l-oif","status":"publish","type":"post","link":"https:\/\/ifamnews.com\/fr\/disney-en-grande-difficult-galement-gr-ce-l-oif","title":{"rendered":"Disney en grande difficult\u00e9, \u00e9galement gr\u00e2ce \u00e0 l’OIF"},"content":{"rendered":"\n

Il y a d’abord eu la pand\u00e9mie, puis les pertes qui se chiffrent en millions. Puis est arriv\u00e9e la vague \u00ab\u00a0woke\u00a0\u00bb, dans laquelle Disney a saut\u00e9 sans h\u00e9siter, en promouvant des propositions destin\u00e9es aux minorit\u00e9s raciales et de genre. A la veille de son 100\u00e8me anniversaire, il reste \u00e0 savoir s’il s’agit de la chronique d’une mort annonc\u00e9e, mais Disney ne peut plus cacher les nombreux fronts qui menacent l’entreprise.<\/p>\n\n\n\n

La derni\u00e8re en date est la fermeture de sa division de d\u00e9veloppement de m\u00e9tavers. Comme l’a rapport\u00e9 le Wall Street Journal<\/a> le 28 mars, les cinquante membres de la division dirig\u00e9e par Mike White ont perdu leur emploi. Et ce n’est que le pr\u00e9lude \u00e0 trois s\u00e9ries de licenciements qui mettront 7 000 employ\u00e9s \u00e0 la porte au cours des trois prochains mois. L’objectif de ces suppressions de postes est de r\u00e9duire les co\u00fbts d’environ 5,5 milliards de dollars, explique le m\u00eame journal. Bien que M. White n’ait pas fait de d\u00e9claration, les raisons de cette d\u00e9cision radicale sugg\u00e8rent une tentative d’att\u00e9nuer le chaos que Disney+ est en train de cr\u00e9er au sein de l’entreprise.<\/p>\n\n\n\n

En fait, comme Discussing Film<\/a> l’a r\u00e9cemment rapport\u00e9, l’une des raisons possibles de ces r\u00e9ductions est la perte de 2 millions d’abonn\u00e9s \u00e0<\/a> la plateforme depuis le d\u00e9but de l’ann\u00e9e. Parmi les raisons de cette perte, les utilisateurs eux-m\u00eames pointent le peu de nouveaut\u00e9s mensuelles, le manque de qualit\u00e9 ou de maturit\u00e9 d’une grande partie de ses contenus, ou encore le non-respect par la plateforme de sa promesse de faire des sorties et des avant-premi\u00e8res avant de passer au grand \u00e9cran, \u00e0 laquelle elle a finalement renonc\u00e9. \u00c0 cela s’ajoutent, selon Cinco D\u00edas<\/a>, la pr\u00e9paration d’une augmentation des tarifs et l’arriv\u00e9e de la publicit\u00e9 sur la plateforme dans un nombre croissant de pays.<\/p>\n\n\n\n

En termes absolus annuels, bien que Disney+ ait continu\u00e9 \u00e0 augmenter le nombre d’abonnements \u00e0 sa plateforme, elle a perdu 4 milliards de dollars sur le segment direct au consommateur, tandis que la valeur des actions du groupe a chut\u00e9 de 40 pour cent. L’\u00e9chec des films et programmes LGBT sur grand \u00e9cran a largement contribu\u00e9 aux difficult\u00e9s de la direction de Disney, notamment en raison des campagnes et p\u00e9titions que l’OIF<\/a> promeut depuis des ann\u00e9es. Le premier est\u00ab\u00a0Lightyear<\/a>\u00ab\u00a0, sorti en juin 2022. Avec 226 millions de dollars aux \u00c9tats-Unis et sur les march\u00e9s internationaux, le film a atteint son plus bas niveau depuis Cars 2, dont le budget s’\u00e9levait \u00e0 200 millions de dollars. Pire encore,\u00ab\u00a0Strange World\u00a0\u00bb<\/a>, avec un budget de 180 millions de dollars, n’a rapport\u00e9 qu’un peu plus de 30 millions de dollars la premi\u00e8re semaine. Le 1er janvier dernier, un mois et demi apr\u00e8s sa sortie en salle et une semaine apr\u00e8s son ouverture sur Disney+, il n’avait pas atteint les 67 millions de dollars, bien en de\u00e7\u00e0 du budget pr\u00e9vu. Au total, il a \u00e0 peine d\u00e9pass\u00e9 les 73 millions, perdant plus de 100 millions. Ce n’est pas une co\u00efncidence si les deux films ont suscit\u00e9 une controverse consid\u00e9rable des mois avant leur sortie en salle pour la m\u00eame raison : l’agenda des femmes et des LGBT, et avec la sortie de \u00ab\u00a0Strange World\u00a0\u00bb, Disney a franchi une \u00e9tape suppl\u00e9mentaire en basant l’un des fils conducteurs du film sur une relation entre personnes du m\u00eame sexe. Enfin, un autre \u00e9l\u00e9ment contribuant \u00e0 ce processus de crise Disney et entravant la croissance \u00e9conomique sera les mesures du gouverneur de Floride (USA) Ron DeSantis<\/a> qui, \u00e0 partir du mois de juin, retirera \u00e0 Disney l’autogestion du parc \u00e0 th\u00e8me en vertu de la loi interdisant l’\u00e9ducation des enfants \u00e0 l’id\u00e9ologie du genre, l’\u00c9tat prenant le contr\u00f4le de la zone.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un an apr\u00e8s la cr\u00e9ation de la division, les plans de la strat\u00e9gie m\u00e9taverse de Disney sont rest\u00e9s vagues, bien que la soci\u00e9t\u00e9 ait laiss\u00e9 entendre que la nouvelle technologie pourrait avoir des applications dans les sports de fantaisie, les attractions des parcs \u00e0 th\u00e8me et d’autres exp\u00e9riences de consommation.<\/p>\n","protected":false},"author":54,"featured_media":190009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"Un an apr\u00e8s la cr\u00e9ation de la division, les plans de la strat\u00e9gie m\u00e9taverse de Disney sont rest\u00e9s vagues, bien que la soci\u00e9t\u00e9 ait laiss\u00e9 entendre que la nouvelle technologie pourrait avoir des applications dans les sports de fantaisie, les attractions des parcs \u00e0 th\u00e8me et d'autres exp\u00e9riences de consommation.","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-715"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"797"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[797,809],"tags":[17588,25209,21687],"class_list":["post-190023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divertissement","category-foreground-fr","tag-disney-fr","tag-licenciements","tag-toboggan-disney"],"yoast_head":"\nDisney en grande difficult\u00e9, \u00e9galement gr\u00e2ce \u00e0 l'OIF - 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