{"id":147228,"date":"2022-06-08T02:45:21","date_gmt":"2022-06-08T06:45:21","guid":{"rendered":"https:\/\/ifamnews.com\/?p=147228"},"modified":"2022-06-08T02:45:23","modified_gmt":"2022-06-08T06:45:23","slug":"davos-encourage-aussi-les-r-cits-lgbt","status":"publish","type":"post","link":"https:\/\/ifamnews.com\/fr\/davos-encourage-aussi-les-r-cits-lgbt","title":{"rendered":"Davos encourage aussi les r\u00e9cits LGBT+."},"content":{"rendered":"\n

Apr\u00e8s une interruption de deux ans due \u00e0 la pand\u00e9mie de CoVid-19, la r\u00e9union<\/em> annuelle du Forum Economique Mondial<\/a> (WEF) a repris ses droits \u00e0 Davos, en Suisse, du 22 au 26 mai.<\/p>\n\n\n\n

Le WEF, qui se d\u00e9crit comme \u00ab\u00a0[…] l’organisation internationale pour la coop\u00e9ration public-priv\u00e9\u00a0\u00bb, affirme dans sa mission<\/em> d’engager \u00ab\u00a0[…] les principaux leaders<\/em> politiques, \u00e9conomiques, culturels et autres de la soci\u00e9t\u00e9 \u00e0 fa\u00e7onner les agendas mondiaux, r\u00e9gionaux et sectoriels.\u00a0\u00bb<\/p>\n\n\n\n

L’ un de ces agendas est, sans l’ombre d’un doute, l’agenda LGBT+, comme le prouve l’un des articles du site web<\/em> du Forum, intitul\u00e9 Pourquoi la repr\u00e9sentation des LGBTQ doit \u00eatre une priorit\u00e9 pour les entreprises et les m\u00e9dias<\/a> <\/em>. Selon l’article, en r\u00e9sum\u00e9, le monde de la communication et de la publicit\u00e9 devrait encourager et diversifier la pr\u00e9sence des personnes LGBT+, par exemple, dans les programmes t\u00e9l\u00e9vis\u00e9s et les publicit\u00e9s<\/em>, pour deux ordres de raisons.<\/p>\n\n\n\n

La premi\u00e8re raison serait d’accro\u00eetre l’inclusion et de combattre la discrimination \u00e0 laquelle les personnes homosexuelles ou transgenres peuvent \u00eatre confront\u00e9es. La deuxi\u00e8me raison, moins noble et plus prosa\u00efque, serait de vendre plus.<\/p>\n\n\n\n

Les auteurs de l’article, apr\u00e8s avoir not\u00e9 certains probl\u00e8mes critiques qu’ils trouvent troublants dans les attitudes envers les personnes LGBT+, rapportent des donn\u00e9es statistiques pr\u00e9cises. \u00ab\u00a0Un sondage Gallup de 2021\u00a0\u00bb, \u00e9crivent-ils, a r\u00e9v\u00e9l\u00e9 que 7,1 % des <\/a>Am\u00e9ricains s’identifient comme lesbiennes, gays<\/em>, bisexuels ou transgenres<\/em>, soit le double du pourcentage de 2012, ann\u00e9e o\u00f9 Gallup a commenc\u00e9 \u00e0 suivre cette communaut\u00e9. Peut-\u00eatre plus important encore, un membre de la g\u00e9n\u00e9ration Z sur cinq (21 %) s’identifie d\u00e9sormais comme lesbienne, gay<\/em>, bisexuel ou transgenre<\/em>, et ce pourcentage a presque doubl\u00e9 en seulement cinq ans.\u00a0\u00bb<\/p>\n\n\n\n

Selon le cabinet d’analyse am\u00e9ricain, connu pour ses sondages d’opinion mondiaux, c’est-\u00e0-dire aux \u00c9tats-Unis d’Am\u00e9rique, une personne sur 5 parmi celles n\u00e9es entre 1997 et 2012 appartiendrait \u00e0 la communaut\u00e9 LGBT+, et ce chiffre serait en constante augmentation. Si, comme c’est souvent le cas, ce qui se passe sous ces latitudes se r\u00e9percute \u00e9galement sur d’autres pays, les chiffres deviennent \u00e9lev\u00e9s.<\/p>\n\n\n\n

Il n’est donc pas surprenant que Davos, o\u00f9 le sens des affaires ne fait certainement pas d\u00e9faut, insiste sur le fait qu’une cible<\/em> d\u00e9j\u00e0 si importante et en tout cas en d\u00e9veloppement ne peut \u00eatre n\u00e9glig\u00e9e. Surtout si, comme le poursuivent les deux auteurs, \u00ab\u00a0la plupart des Am\u00e9ricains se sentent non seulement \u00e0 l’aise de voir des personnes LGBT+ dans les m\u00e9dias<\/em> et dans les publicit\u00e9s, mais portent en fait un regard plus favorable sur les marques qui incluent les LGBT+, selon [l\u2019organisation activiste] GLAAD et le Rapport sur l’inclusion des LGBT+ dans la publicit\u00e9 et les m\u00e9dias<\/a> <\/em> par GLAAD et P&G\u00a0\u00bb.<\/p>\n\n\n\n

L’article cite \u00e9galement d’autres \u00e9tudes portant sur le marketing<\/em> et la publicit\u00e9, qui ont tous les m\u00eames implications : Les personnes LGBT+ doivent \u00eatre repr\u00e9sent\u00e9es de mani\u00e8re encore plus diversifi\u00e9e, compl\u00e8te et exhaustive sur les \u00e9crans de t\u00e9l\u00e9vision, dans les s\u00e9ries t\u00e9l\u00e9vis\u00e9es en prime-time, dans les films et dans les vid\u00e9oclips<\/em> afin de favoriser l’acceptation culturelle de la communaut\u00e9 et de se rendre acceptable pour le grand public.<\/p>\n\n\n\n

Et ce, malgr\u00e9 le fait que le petit \u00e9cran ne semble pas vraiment le n\u00e9gliger, si l’on se fie au rapport Where We Are on TV<\/a> <\/em> par GLAAD \u00ab\u00a0[…] la premi\u00e8re \u00e9dition du rapport, publi\u00e9e il y a 26 ans, comptait 12 personnages LGBT+ r\u00e9guliers au total, alors que la plus r\u00e9cente compte 637 personnages LGBT+ r\u00e9guliers et r\u00e9currents, soit 53 fois plus.\u00a0\u00bb<\/p>\n\n\n\n

Il est \u00e9vident que les objectifs du WEF sont nominalement ceux de l’acceptation sociale et culturelle des homosexuels et des transsexuels, \u00e0 prot\u00e9ger en tant que minorit\u00e9, alors que cependant, ils sont identifi\u00e9s comme une importante source de revenus, destinataire d’une communication sp\u00e9cifique visant \u00e0 promouvoir les ventes de produits, y compris les produits, biens et services culturels. Cibl\u00e9, en somme, ou plut\u00f4t ghetto\u00efs\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9union annuelle du WEF a mis en \u00e9vidence le caract\u00e8re central de la \u00ab\u00a0cible\u00a0\u00bb homosexuelle et transgenre pour la publicit\u00e9 et les m\u00e9dias.<\/p>\n","protected":false},"author":46,"featured_media":146736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"La r\u00e9union annuelle du WEF a mis en \u00e9vidence le caract\u00e8re central de la \"cible\" homosexuelle et transgenre pour la publicit\u00e9 et les m\u00e9dias.","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"762"},"jnews_social_meta":{"fb_title":"La r\u00e9union annuelle du WEF a mis en \u00e9vidence le caract\u00e8re central de la \"cible\" homosexuelle et transgenre pour la publicit\u00e9 et les m\u00e9dias.","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[762,809],"tags":[7468,19165,11080,1283,6133],"class_list":["post-147228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-fr","category-foreground-fr","tag-davos","tag-forum-economique-mondial","tag-lideologie-lgbt","tag-propagande-lgbt","tag-6133"],"yoast_head":"\nDavos encourage aussi les r\u00e9cits LGBT+. - 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