{"id":254401,"date":"2025-01-10T03:00:00","date_gmt":"2025-01-10T08:00:00","guid":{"rendered":"https:\/\/ifamnews.com\/?p=254401"},"modified":"2025-01-09T13:50:33","modified_gmt":"2025-01-09T18:50:33","slug":"las-revisiones-de-las-directrices-sobre-diversidad-de-mcdonald-s-se-alan-el-retroceso-corporativo-contra-las-pol-ticas-woke","status":"publish","type":"post","link":"https:\/\/ifamnews.com\/es\/las-revisiones-de-las-directrices-sobre-diversidad-de-mcdonald-s-se-alan-el-retroceso-corporativo-contra-las-pol-ticas-woke","title":{"rendered":"Las revisiones de las directrices sobre diversidad de McDonald&#8217;s se\u00f1alan el retroceso corporativo contra las pol\u00edticas woke"},"content":{"rendered":"<p>La franquicia de comida r\u00e1pida McDonald&#8217;s ha anunciado que est\u00e1 reformulando sus directrices en materia de diversidad, lo que supone una victoria m\u00e1s para las protestas contra el wokismo corporativo. La empresa ha declarado que retirar\u00e1 los \u00abobjetivos aspiracionales de representaci\u00f3n\u00bb -esencialmente cuotas en la contrataci\u00f3n- y dejar\u00e1 de consultar encuestas externas como el \u00cdndice de Igualdad Corporativa de la Campa\u00f1a de Derechos Humanos (HRC). Tambi\u00e9n pondr\u00e1 fin a su \u00abCompromiso mutuo de la cadena de suministro con la DEI\u00bb. Este desarrollo se produce despu\u00e9s de que Robby Starbuck, director de cine conservador y comentarista pol\u00edtico, se pusiera en contacto con McDonald&#8217;s acerca de sus pol\u00edticas de woke, amenazando con denunciarlas p\u00fablicamente. Aunque no est\u00e1 completamente satisfecho con los cambios de McDonald&#8217;s, Starbuck reconoce el importante paso dado por la cadena, al tiempo que pretende transformar otras empresas que, en su opini\u00f3n, se han desviado de su enfoque empresarial clave. Subraya que las empresas no deber\u00edan participar en el discurso pol\u00edtico a menos que les afecte directamente, argumentando que los consumidores tienen derecho a saber c\u00f3mo se utiliza su dinero. Adem\u00e1s, McDonald&#8217;s se une a una lista cada vez mayor de corporaciones que aplican cambios de pol\u00edtica similares, lo que denota un cambio en la actitud de la Am\u00e9rica corporativa hacia cuestiones sociales pol\u00e9micas. Compa\u00f1\u00edas de alto perfil, como Walmart, Lowe&#8217;s y Ford, han revisado sus pr\u00e1cticas empresariales en consonancia con las demandas del p\u00fablico. Starbuck sostiene que la era del wokeness corporativo est\u00e1 muriendo y aplaude la vuelta a la neutralidad de un n\u00famero significativo de grandes empresas estadounidenses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franquicia de comida r\u00e1pida McDonald&#8217;s ha anunciado que est\u00e1 reformulando sus directrices sobre diversidad, lo que supone una victoria m\u00e1s para las protestas contra el wokismo corporativo.<\/p>\n","protected":false},"author":593,"featured_media":254395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-715"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored 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