The insurance firm Aviva plc has come under criticism for its relationship with the charity The\u202f Proud \u202fTrust, which promotes gender ideology resources in UK schools, including materials designed for primary-school children. Aviva has committed to match-fund The Proud Trust\u2019s fundraising goal of \u00a310,000. For example, a \u00a320 donation allows a supporter to select a \u201creward\u201d that includes sending a resource to a primary school explaining that a child may have been \u201cassigned the wrong gender at birth\u201d. <\/p>\n\n\n\n
The Proud Trust is known for creating a variety of teaching resources aimed at primary and secondary schools, including an \u201cexplicit sex-education toolkit\u201d and a \u201cTrans Inclusion Toolkit\u201d. On its social-media channels, the organisation stated that \u201ctrans women are a category of women, just like tall women or French women\u201d and asserted that they \u201cbelong in women\u2019s spaces\u201d. <\/p>\n\n\n\n
One particularly controversial element is a resource described as a \u201cdice game\u201d, in which children around age 13 roll two dice marked with body parts including penis, hands, fingers, vulva, and anus, and then discuss how the combinations might work in practice. The teacher\u2019s guide reportedly describes most combinations as \u201cfun\u201d, \u201cenjoyable\u201d, or \u201cpleasurable\u201d, while acknowledging that \u201cNot all combinations will be easy to discuss and some might seem impossible.\u201d <\/p>\n\n\n\n
Numerous critics have voiced alarm over Aviva\u2019s support for this kind of education resource. One commenter on social media wrote: \u201cAviva \u2013 The insurer that doesn\u2019t understand risk\u2026 is fundraising for The Proud Trust \u2013 an organisation teaching children that being straight or comfortable in their bodies is boring.\u201d Another asked why \u201canyone [is] giving The Proud Trust funding to lie to kids like this?\u201d <\/p>\n\n\n\n
John Denning, Head of Education at The Christian Institute, said: \u201cWhen companies fail to exercise due diligence when deciding on charitable causes to support, they risk trashing, not enhancing, their reputation. It is deeply concerning that the vast resources of a financial institution are being subverted to promote this deeply damaging agenda in schools, directly opposed to medical evidence and the legal position established by the Supreme Court.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The insurance firm Aviva plc has come under criticism for its relationship with the charity The\u202f Proud \u202fTrust, which promotes gender ideology resources in UK schools, including materials designed for primary-school children. Aviva has committed to match-fund The Proud Trust\u2019s fundraising goal of \u00a310,000. For example, a \u00a320 donation allows a supporter to select a […]<\/p>\n","protected":false},"author":593,"featured_media":133933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[804,510,805],"tags":[4861,7186,456],"class_list":["post-267091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-family","category-foreground","tag-gender-ideology","tag-lgbt-ideology","tag-transgenderism"],"yoast_head":"\n