https:\/\/www.instagram.com\/reel\/Csl3BZINw7v\/?utm_source=ig_embed&ig_rid=d219a38e-f9a5-4b17-b1c2-ddb9882fd50b<\/a><\/p>\n\n\n\nThe promotional video hints at the elements of the upcoming event \u201cSummer of Pride,\u201d with references to \u201chiking, community, art, lesbians,\u201d and \u201clesbians making art.\u201d Last year, this event was held in multiple cities, sponsored by the brand itself. The current year’s Summer of Pride is scheduled to take place in Atlanta and Salt Lake City. The Instagram post caption reads, \u201cNature lets you be who you are, so, for the second year in a row [North Face] is hosting Summer of Pride together with [Pattie Gonia] (they\/she) to celebrate you and all the beautiful ways you get outside.\u201d<\/p>\n\n\n\n
The post further elaborates that the event is more than just a hiking tour. It includes workshops, panels, and activities catering to all outdoor enthusiasts, embodying the belief that exploration can manifest in a myriad of shapes and forms. Negative feedback that appeared in the thread was addressed by The North Face Trail, an official Instagram account of the brand. <\/p>\n\n\n\n
The North Face is the latest company to come under fire for supporting the leftist LGBT agenda. These companies are clearly out of touch with the average American citizen, choosing instead to capitulate to a small outspoken minority pushing an agenda<\/p>\n","protected":false},"excerpt":{"rendered":"
The North Face, an outdoor sports gear brand, has launched a “Summer of Pride” promotion on social media, amidst ongoing consumer boycotts against Bud Light and the recently sparked controversy surrounding Target\u2019s Pride Month initiatives.<\/p>\n","protected":false},"author":593,"featured_media":196179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-normal","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-715"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"511"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[804,511],"tags":[1451,7186,1453],"class_list":["post-196178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-culture","tag-drag-queens","tag-lgbt-ideology","tag-lgbt-6"],"yoast_head":"\n
The North Face ignites conversation with 'Summer of Pride' campaign amidst retail controversies - IFN<\/title>\n<meta name=\"description\" content=\"The North Face, an outdoor sports gear brand, has launched a "Summer of Pride" promotion on social media, amidst ongoing consumer boycotts against Bud Light and the recently sparked controversy surrounding Target\u2019s Pride Month initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The North Face ignites conversation with 'Summer of Pride' campaign amidst retail controversies\" \/>\n<meta property=\"og:description\" content=\"The North Face, an outdoor sports gear brand, has launched a "Summer of Pride" promotion on social media, amidst ongoing consumer boycotts against Bud Light and the recently sparked controversy surrounding Target\u2019s Pride Month initiatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies\" \/>\n<meta property=\"og:site_name\" content=\"IFN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iFamNews\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/iFamNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-31T18:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T18:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifamnews.com\/wp-content\/uploads\/2023\/05\/Untitled-design-42.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IFN English\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/iFamNewsEN\" \/>\n<meta name=\"twitter:site\" content=\"@iFamNewsEN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IFN English\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The North Face ignites conversation with 'Summer of Pride' campaign amidst retail controversies - IFN","description":"The North Face, an outdoor sports gear brand, has launched a \"Summer of Pride\" promotion on social media, amidst ongoing consumer boycotts against Bud Light and the recently sparked controversy surrounding Target\u2019s Pride Month initiatives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies","og_locale":"en_US","og_type":"article","og_title":"The North Face ignites conversation with 'Summer of Pride' campaign amidst retail controversies","og_description":"The North Face, an outdoor sports gear brand, has launched a \"Summer of Pride\" promotion on social media, amidst ongoing consumer boycotts against Bud Light and the recently sparked controversy surrounding Target\u2019s Pride Month initiatives.","og_url":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies","og_site_name":"IFN","article_publisher":"https:\/\/www.facebook.com\/iFamNews","article_author":"https:\/\/www.facebook.com\/iFamNews\/","article_published_time":"2023-05-31T18:31:20+00:00","article_modified_time":"2023-05-31T18:31:22+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/ifamnews.com\/wp-content\/uploads\/2023\/05\/Untitled-design-42.png","type":"image\/png"}],"author":"IFN English","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/iFamNewsEN","twitter_site":"@iFamNewsEN","twitter_misc":{"Written by":"IFN English","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#article","isPartOf":{"@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies"},"author":{"name":"IFN English","@id":"https:\/\/ifamnews.com\/en\/#\/schema\/person\/633bdb7ac2496c9b9304ce62d071cdfa"},"headline":"The North Face ignites conversation with ‘Summer of Pride’ campaign amidst retail controversies","datePublished":"2023-05-31T18:31:20+00:00","dateModified":"2023-05-31T18:31:22+00:00","mainEntityOfPage":{"@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies"},"wordCount":310,"commentCount":0,"publisher":{"@id":"https:\/\/ifamnews.com\/en\/#organization"},"image":{"@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#primaryimage"},"thumbnailUrl":"https:\/\/ifamnews.com\/wp-content\/uploads\/2023\/05\/Untitled-design-42.png","keywords":["drag queens","LGBT ideology","LGBT+"],"articleSection":["Breaking News","Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies","url":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies","name":"The North Face ignites conversation with 'Summer of Pride' campaign amidst retail controversies - IFN","isPartOf":{"@id":"https:\/\/ifamnews.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#primaryimage"},"image":{"@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#primaryimage"},"thumbnailUrl":"https:\/\/ifamnews.com\/wp-content\/uploads\/2023\/05\/Untitled-design-42.png","datePublished":"2023-05-31T18:31:20+00:00","dateModified":"2023-05-31T18:31:22+00:00","description":"The North Face, an outdoor sports gear brand, has launched a \"Summer of Pride\" promotion on social media, amidst ongoing consumer boycotts against Bud Light and the recently sparked controversy surrounding Target\u2019s Pride Month initiatives.","breadcrumb":{"@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#primaryimage","url":"https:\/\/ifamnews.com\/wp-content\/uploads\/2023\/05\/Untitled-design-42.png","contentUrl":"https:\/\/ifamnews.com\/wp-content\/uploads\/2023\/05\/Untitled-design-42.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/ifamnews.com\/en\/the-north-face-ignites-conversation-with-summer-of-pride-campaign-amidst-retail-controversies#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifamnews.com\/en"},{"@type":"ListItem","position":2,"name":"\u041a\u0443\u043b\u0442\u0443\u0440\u0430","item":"https:\/\/ifamnews.com\/sr\/kategorija\/kultura-sr"},{"@type":"ListItem","position":3,"name":"The North Face ignites conversation with ‘Summer of Pride’ campaign amidst retail controversies"}]},{"@type":"WebSite","@id":"https:\/\/ifamnews.com\/en\/#website","url":"https:\/\/ifamnews.com\/en\/","name":"IFN","description":"International Family News Network","publisher":{"@id":"https:\/\/ifamnews.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifamnews.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifamnews.com\/en\/#organization","name":"iFamNews","url":"https:\/\/ifamnews.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifamnews.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ifamnews.com\/wp-content\/uploads\/2020\/01\/Share-logo.png","contentUrl":"https:\/\/ifamnews.com\/wp-content\/uploads\/2020\/01\/Share-logo.png","width":200,"height":200,"caption":"iFamNews"},"image":{"@id":"https:\/\/ifamnews.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iFamNews","https:\/\/x.com\/iFamNewsEN"]},{"@type":"Person","@id":"https:\/\/ifamnews.com\/en\/#\/schema\/person\/633bdb7ac2496c9b9304ce62d071cdfa","name":"IFN English","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifamnews.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f16ce95b558ae6f6eb9ae2f68122482a2c61696af2a8fc343c2e10f981a959d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f16ce95b558ae6f6eb9ae2f68122482a2c61696af2a8fc343c2e10f981a959d?s=96&d=mm&r=g","caption":"IFN English"},"description":"Articles published by the English iFamNews editorial team.","sameAs":["https:\/\/ifamnews.com\/en","https:\/\/www.facebook.com\/iFamNews\/","https:\/\/x.com\/https:\/\/twitter.com\/iFamNewsEN","https:\/\/www.youtube.com\/channel\/UCMVyIt4z9BANW3d09kwfUpw"],"url":"https:\/\/ifamnews.com\/en\/author\/ifamnews-staff"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/posts\/196178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/users\/593"}],"replies":[{"embeddable":true,"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/comments?post=196178"}],"version-history":[{"count":1,"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/posts\/196178\/revisions"}],"predecessor-version":[{"id":196188,"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/posts\/196178\/revisions\/196188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/media\/196179"}],"wp:attachment":[{"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/media?parent=196178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/categories?post=196178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifamnews.com\/en\/wp-json\/wp\/v2\/tags?post=196178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}