Rapper Forgiato Blow is making waves in the music industry with his latest single “Boycott Target,” which currently sits at the top of iTunes charts. The song, featuring rappers Jimmy Levy, Nick Nittoli, and Stoney Dudebro, was released in response to Target’s promotion of Pride-themed children’s clothing, a move that Blow alleges cost the retail giant $10 billion over a 10-day span. Despite its success on iTunes, Blow asserts that Apple’s censorship tactics have hindered the song’s reach.
According to Blow, the song is “shadow-banned” across the globe, a tactic commonly used by platforms to limit the visibility of certain posts. “You can’t even search the song on iTunes without going to the music video and clicking the external link,” Blow explained, suggesting that these actions were deliberately taken to keep the song off the mainstream radar. The music video, shot in a Target store, calls attention to the retailer’s LGBTQ-friendly merchandise, including children’s books with a focus on Pride.
During a recent interview, Blow vocalized his views on the matter. “We’re living in a culture right now where people need to speak out. We need to stand up for the children,” he stated, expressing his belief that discussions on LGBTQ topics are inappropriate for fourth and fifth-grade students. This sentiment is echoed in his lyrics and music video where he criticizes Pride-themed merchandise aimed at children.
Target’s stock value reportedly took a significant hit following the release of its “PRIDE” collection, reaching its lowest value in nearly three years. This trend mirrors that of Bud Light, which also faced a boycott and a subsequent decline in sales following a controversial partnership with trans social media star Dylan Mulvaney. Blow references this incident in his music video as he carries stacks of Bud Light through a Target store.
Despite his success on iTunes, Blow contends that he has been silenced on other platforms, claiming that he has been banned from Instagram and Facebook. He believes his music is “waking people up” and “shifting the culture,” encouraging individuals to think independently and become leaders. Meanwhile, Target has reportedly faced backlash for their Pride collection, prompting the retailer to relocate the Pride section in some stores and remove certain Pride merchandise from shelves due to confrontational behavior from protestors.