An Australian website has come under scrutiny for using the term “conscious pregnancy release” to describe abortion. The website, run by small business owner Alana Wyldheart, offers birth support, massages, and rituals to bless mothers. The term “conscious pregnancy release” is a euphemism to soften the reality and gravity of abortion. The website uses spiritual and ritualistic language, referring to “sacred offerings” and “magic.” The at-home abortion program advertised on the website includes a phone call and a visit to prepare the space.
Canadian pro-life advocate Laura Klassen shared screenshots of the website on Twitter, expressing concern over the use of this new term for abortion. Klassen raised questions about how some professionals can support the birth of babies while also being invested in helping mothers abort their unborn children. The term “conscious pregnancy release” shares the same initials as CPR, which stands for cardiopulmonary resuscitation, a life-saving emergency treatment. This contrast is notable, as abortion intentionally ends the life of an unborn baby, who often has a beating heart from about four weeks after conception.
The case of the website raises concerns about the use of deceptive language and euphemisms in the abortion debate. It also highlights the “spiritual” and “ritualistic” approach some abortion providers take to justify and normalize the murder of children.